Lauren Strpko of Somar Digital brings expertise in Product Management, Service Design, and Systems Thinking. She was instrumental in transforming Metlink's customer experience, leading digital innovation initiatives such as real-time information displays, wayfinding signage, multi-channel communications, and app and website upgrades. Her work focuses on creating intuitive, user-centred solutions while improving internal processes and operational efficiency. Lauren holds a Bachelor of Fine Arts in Human Centred Design from Northern Michigan University and has earned credentials in Digital Accessibility, Information Architecture, UX Design, and Artificial Intelligence. Her passion lies in leveraging design and technology to deliver meaningful outcomes for communities.